but how to establish a process by which a sales team of modest size can move the product to a wide audience.

Peter Thiel Zero to One: Notes on Startups, or How to Build the Future
Also known as: Peter Andreas Thiel
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About Peter Thiel

Peter Andreas Thiel (born 11 October 1967) is a German-American billionaire entrepreneur, hedge fund manager, venture capitalist, philanthropist, political activist, and author. A co-founder of PayPal, Palantir Technologies, and Founders Fund, he was the first outside investor in Facebook.

Biography information from Wikiquote

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Additional quotes by Peter Thiel

Si tu producto necesita de publicidad o de vendedores para venderlo, no es lo suficientemente bueno: la tecnología se basa fundamentalmente en el desarrollo del producto, no en la distribución. Es evidente que la publicidad de la era de la burbuja fue un desperdicio, de modo que el único crecimiento sostenible es el crecimiento viral.