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“ ”The e-mail I sent was simple: “Dear Michael, I’m a friend of Jane’s, and she suggested I talk with you … Jane thinks we should know each other.” If I had had something specific to discuss, I would have put it right up front, but the best value proposition I had was the mutual friend who felt this would be a win-win. It’s sometimes effective to utilize several forms of communication when trying to reach an important new contact. An e-mail, letter, fax, or postcard often has a better chance of landing directly in the hands of the person you’re trying to reach.
About Keith Ferrazzi
Keith Ferrazzi is an American author and entrepreneur. He is the founder and CEO of Ferrazzi Greenlight, a Los Angeles-based research and consulting firm. He wrote the New York Times bestselling books Never Eat Alone and Who's Got Your Back?
Biography information from Wikiquote
Additional quotes by Keith Ferrazzi
Ultimately, everyone has to ask himself or herself how they're going to fail. We all do, you know, so let's get that out of the way. The choice isn't between success and failure; it's between choosing risk and striving for greatness, or risking nothing and being certain of mediocrity.
The only way they can do that well is by serving their specific audience. “Listen, I’m a devoted reader of this magazine,” I’ll tell editors while mentioning a few recent articles I’ve enjoyed. “I’ve got a story for you that I know your audience will be interested in, as I’ve been thinking about it for a long time.” That’s not a line, either. Before I call journalists, I’ll spend time reading their articles, figuring out what they cover, and what kinds of stories their publications like to run.
The future is dynamic and not fully in your control. Celebrate that fact instead of fighting it, and life gets a lot more interesting. Keep your eyes open, be humble and generous, and save time and attention for the spontaneous, the quirky, and the left field.