Nevertheless, it strikes me more and more that America’s reputation for materialism is unfounded — that is, if a materialist is a person who thoroughly enjoys the physical world and loves material things. In this sense, we are superb materialists when it comes to the construction of jet aircraft, but when we decorate the inside of these magnificent monsters for the comfort of passengers it is nothing but frippery. High-heeled, narrow-hipped, doll-type girls serving imitation, warmed-over meals. For our pleasures are not material pleasures but symbols of pleasure — attractively packaged but inferior in content.

The commonly accepted notion that Americans are materialists is pure bunk. A materialist is one who loves material, a person devoted to the enjoyment of the physical and immediate present. By this definition, most Americans are abstractionists. They hate material, and convert it as swiftly as possible into mountains of junk and clouds of poisonous gas.

No people in all history paid a higher price for freedom. And no people have done so much to advance the dignity of man. We are called materialistic. May be so…but our materialism has made our children the biggest, tallest, most handsome, and intelligent generations of Americans yet. They will live longer with fewer illnesses, learn more, see more of the world, and have more success in realizing their personal dreams and ambitions than any other people in any other period of our history - because of our materialism…I think on our side of civilization and on the other side is the law of the jungle…We all have to recognize that this country has been handed the responsibility, greater than any nation, to preserve some 6000 years of civilization against the barbarians.

That’s what money will buy you, in America,” Brown had said, firmly. “People say Americans are materialistic. But do you know why?” “Why?” asked Milgrim, more concerned with this uncharacteristically expansive mode of expression on Brown’s part. “Because they have better stuff,” Brown had replied. “No other reason.

For our radically misnamed “materialistic” civilization must above all cultivate the love of material, of earth, air, and water, of mountains and forests, of excellent food and imaginative housing and clothing, and of cherishing our artfully erotic contacts between human bodies. Certainly, all these so–called “things” are as impermanent as ripples in water, but what life, what love, what energy is there in a perfectly pure abstraction or a totally solid and eternally indestructible rock?

[Materialism] seeks the primary and most simple state of matter, and then tries to develop all the others from it; ascending from mere mechanism, to chemism, to polarity, to the vegetable and to the animal kingdom. And if we suppose this to have been done, the last link in the chain would be animal sensibility - that is knowledge - which would consequently now appear as a mere modification or state of matter produced by causality. Now if we had followed materialism thus far with clear ideas, when we reached its highest point we would suddenly be seized with a fit of the inextinguishable laughter of the Olympians. As if waking from a dream, we would all at once become aware that its final result - knowledge, which it reached so laboriously, was presupposed as the indispensable condition of its very starting-point, mere matter; and when we imagined that we thought matter, we really thought only the subject that perceives matter; the eye that sees it, the hand that feels it, the understanding that knows it. Thus the tremendous petitio principii reveals itself unexpectedly.

Thus, as I have already observed, materialism starts from animality to establish humanity; idealism starts from divinity to establish slavery and condemn the masses to an endless animality. Materialism denies free will and ends in the establishment of liberty; idealism, in the name of human dignity, proclaims free will, and on the ruins of every liberty founds authority. Materialism rejects the principle of authority, because it rightly considers it as the corollary of animality, and because, on the contrary, the triumph of humanity, the object and chief significance of history, can be realised only through liberty. In a word, you will always find the idealists in the very act of practical materialism, while you will see the materialists pursuing and realising the most grandly ideal aspirations and thoughts.

The materialist theory of history, that all politics and ethics are the expression of economics, is a very simple fallacy indeed. It consists simply of confusing the necessary conditions of life with the normal preoccupations of life, that are quite a different thing. It is like saying that because a man can only walk about on two legs, therefore he never walks about except to buy shoes and stockings.

"Is it possible nevertheless that our consumer culture does make good on its promises, or could do so? Might these, if fulfilled, lead to a more satisfying life? When I put the question to renowned psychologist Tim Krasser, professor emeritus of psychology at Knox College, his response was unequivocal. "Research consistently shows," he told me, "that the more people value materialistic aspirations as goals, the lower their happiness and life satisfaction and the fewer pleasant emotions they experience day to day. Depression, anxiety, and substance abuse also tend to be higher among people who value the aims encouraged by consumer society."

He points to four central principles of what he calls ACC — American corporate capitalism: it "fosters and encourages a set of values based on <i>self-interest</i>, a strong desire for <i>financial success</i>, high levels of <i>consumption</i>, and interpersonal styles based on <i>competition</i>."

There is a seesaw oscillation, Tim found, between materialistic concerns on the one hand and prosocial values like empathy, generosity, and cooperation on the other: the more the former are elevated, the lower the latter descend. For example, when people strongly endorse money, image, and status as prime concerns, they are less likely to engage in ecologically beneficial activities and the emptier and more insecure they will experience themselves to be. They will have also lower-quality interpersonal relationships. In turn, the more insecure people feel, the more they focus on material things.

As materialism promises satisfaction but, instead, yields hollow dissatisfaction, it creates more craving. This massive and self-perpetuating addictive spiral is one of the mechanisms by which consumer society preserves itself by exploiting the very insecurities it generates.

Disconnection in all its guises — <i>alienation, loneliness, loss of meaning,</i> and <i>dislocation</i> — is becoming our culture's most plentiful product. No wonder we

Nothing is avowed to exist nowadays unless it can be bought or sold or measured by scientists. Why should artists have to acknowledge the complete supremacy of materialism? Must everything mysterious be exploded or all unaccountable things explained away? And if so, what is gained? Plain men drudging in a world of plain things. That's not the world I know and it's one I've no wish to know.

Everyone needs the basics. Once they’re covered there’s another level of comfortable basics, and past that there’s basics that are both comfortable, entertaining, and enlightening. But spending beyond a pretty low level of materialism is mostly a reflection of ego approaching income, a way to spend money to show people that you have (or had) money.

We are too involved in materialistic things, and they don't satisfy us. The loving relationships we have, the universe around us, we take these things for granted.

Man cannot relinquish himself or the place in the visible world that belongs to him; he cannot become the slave of things, the slave of economic systems, the slave of production, the slave of his own products. A civilization purely materialistic in outline condemns man to such slavery, even if at times, no doubt, this occurs contrary to the intentions and the very premise of its pioneers.

The ontology of materialism rested upon the illusion that the kind of existence, the direct 'actuality' of the world around us, can be extrapolated into the atomic range. This extrapolation, however, is impossible... Atoms are not things.