The competition, on the other hand, got little press and failed to create a distinct message. It all goes back to your content. Once you have it, you can begin to mold it in a way that will capture attention. You need to impart a sense of urgency and make the message timely. Reporters continually ask, “But why is it important now?” If you can’t answer that sufficiently, your article will wait. In YaYa’s case, I highlighted how the games

More than ever before, zero-sum scenarios where only one party wins often mean, in the long run, that both parties will lose. Win-win has become a necessary reality in a networked world. In a hyper-connected marketplace, cooperation is gaining ground on competition. The game has changed.

The important thing when conducting an internal review is to do without the constraints, without the doubts, fears, and expectations of what you “should” be doing. You have to be able to set aside the obstacles of time, money, and obligation.