The most important thing in art is The Frame. For painting: literally; for other arts: figuratively — because, without this humble appliance, you can't know where The Art stops and The Real World begins. You have to put a 'box' around it because otherwise, what is that shit on the wall?

Art is limitation; the essence of every picture is the frame.

A frame is the instrument you use to package your power, authority, strength, information, and status.

A frame is the instrument you use to package your power, authority, strength, information, and status. 1. Everyone uses frames whether they realize it or not. 2. Every social encounter brings different frames together. 3. Frames do not coexist in the same time and place for long. They crash into each other, and one or the other gains control. 4. Only one frame survives. The others break and are absorbed. Stronger frames always absorb weaker frames. 5. The winning frame governs the social interaction. It is said to have frame control.

Frames are mental structures that shape the way we see the world and put relationships in context. The frame you put around a situation completely and totally controls its meaning.

Frames are psychological referencing systems that all people use to gain a perspective and relevance on issues. Frames influence judgment. Frames change the meaning of human behavior.

(frames create context and relevance; as we will see, the person who owns the frame owns the conversation).

But I tell you, nothing is pointless, and nothing is meaningless if the artist will face it. And it’s his business to face it. He hasn’t got the right to sidestep it like that. Human life itself may be almost pure chaos, but the work of the artist — the only thing he’s good for — is to take these handfuls of confusion and disparate things, things that seem to be irreconcilable, and put them together in a frame to give them some kind of shape and meaning. Even if it’s only his view of a meaning. That’s what he’s for — to give his view of life. Surely, we understand very little of what is happening to us at any given moment. But by remembering, comparing, waiting to know the consequences, we can sometimes see what an event really meant, what it was trying to teach us.

So, art is saying Stop. It helps us to stop by putting a frame around something and makes us see it in a way we would never have seen it under the normal circumstances of living, as so many of us do, on sort of automatic pilot, going through the world without really seeing much of anything.

Cinema is a matter of what's in the frame and what's out

Understanding how to harness and apply the power of frames is the most important thing you will ever learn.

What is essential in a work of art is that it should rise far above the realm of personal life and speak from the spirit and heart of the poet as man to the spirit and heart of mankind.

Art is not a plaything, but a necessity, and its essence, form, is not a decorative adjustment, but a cup into which life can be poured and lifted to the lips and be tasted. If one’s own existence has no form, if its events do not come handily to mind and disclose their significance, we feel about ourselves as if we were reading a bad book.

Art consists of separating one tiny piece from the rest of the universe and holding it up in such a way that it appears to be the most important, fascinating thing of this moment.