Helpless, whiny, wimpy, and needy are not attractive on a man. Confidence and self-assurance are. Most folks are attracted to men who have a sense of self. Putting the self first doesn't drive people away, it attracts them. Putting the self first is essential for getting what one wants in love and life.

Our whole culture is based on the appetite for buying, on the idea of a mutually favorable exchange. Modern man's happiness consists in the thrill of looking at the shop windows, and in buying all that he can afford to buy, either for cash or on installments. He (or she) looks at people in a similar way. For the man an attractive girl — and for the woman an attractive man — are the prizes they are after. 'Attractive' usually means a nice package of qualities which are popular and sought after on the personality market. What specifically makes a person attractive depends on the fashion of the time, physically as well as mentally. During the twenties, a drinking and smoking girl, tough and sexy, was attractive; today the fashion demands more domesticity and coyness. At the end of the nineteenth and the beginning of this century, a man had to be aggressive and ambitious — today he has to be social and tolerant — in order to be an attractive 'package'. At any rate, the sense of falling in love develops usually only with regard to such human commodities as are within reach of one's own possibilities for exchange. I am out for a bargain; the object should be desirable from the standpoint of its social value, and at the same time should want me, considering my overt and hidden assets and potentialities. Two persons thus fall in love when they feel they have found the best object available on the market, considering the limitations of their own exchange values. Often, as in buying real estate, the hidden potentialities which can be developed play a considerable role in this bargain. In a culture in which the marketing orientation prevails, and in which material success is the outstanding value, there is little reason to be surprised that human love relations follow the same pattern of exchange which governs the commodity and the labor market.

[B]eauty is that quality which, next to money, is generally the most attractive to the worst kinds of men; and, therefore, it is likely to entail a great deal of trouble on the possessor.

Men become much more attractive when they start looking older. But it doesn't do much for women, though we do have an advantage: make-up.

It is important to note that women are not singularly attracted to men with resources; rather, they can be equally attracted to men who have yet to achieve status but are on a trajectory of social ascendancy. Accordingly, cues of intelligence, ambition, drive, and focus can be equally intoxicating to women. Unique talents that are socially valued, including those possessed by successful artists, singers, athletes, and actors, are typically desired by women. Ceteris paribus, professors, politicians, business executives, lawyers, and surgeons make for attractive long-term male partners. This point demonstrates that Darwinian principles are not deterministic.

Remember that there are two kinds of beauty: one of the soul and the other of the body. That of the soul displays its radiance in intelligence, in chastity, in good conduct, in generosity, and in good breeding, and all these qualities may exist in an ugly man. And when we focus our attention upon that beauty, not upon the physical, love generally arises with great violence and intensity. I am well aware that I am not handsome, but I also know that I am not deformed, and it is enough for a man of worth not to be a monster for him to be dearly loved, provided he has those spiritual endowments I have spoken of.

As females, most of us have spent a lifetime being inundated with the message that our worth is inextricably linked to our attractiveness. We are trained from our earliest years to turn a critical eye on ourselves: Are we thin enough? Too thin? Tall enough? Too tall? Athletic enough? Too athletic? Curvy enough? Too curvy? And the list goes on. The ideal of attractiveness is mercurial and capricious, ever-shifting and forever-out-of-reach. It is an impossible ideal by its very nature. And it is a lie. To walk through life with calm assurance, clothed in confidence in our femininity and self-worth, requires that we first recognize and reject the lie that our worth is tied to our attractiveness. We must learn to appreciate and accept the endless array of attributes that make each of us a wonderfully and gorgeously unique human. We must discover for ourselves the truth that our worth lies solely in our existence. That to exist is to be worthy of love and acceptance and fulfillment and companionship and tenderness and happiness. When we can see and accept that our existence is what makes us worthy, we will finally be able to accept our own worthiness, to love our female skin in all of its unique glory, and to walk confidently and comfortably in a world desperate for the love that we can now freely give.

Men have physical needs, and they have emotions. While physical needs are unsatisfied, they take first place; but when they are satisfied, emotions unconnected with them become important in deciding whether a man is to be happy or unhappy.

Couples tended to be of roughly equivalent personal attractiveness, though of course factors such as money often seemed to secure a partner of significantly better looks than oneself.

You may be sure of appearing as good, safe, stay-at-home wife material, and he will have the utmost respect for you, as he would for a faithful cook, but he’ll not respect you for the one most important asset every woman who has the wherewithal to employ it — you looks! Vanity not only keeps a woman young, but also gives her something to live for, and if you get saddled to a man who stifles this basic female urge, yet ogles its effects in other women, he could well be knocking years off your life.

What every man should desire is an ugly woman with a beautiful heart, not a beautiful woman with an ugly heart.

Sex appeal is something that you feel deep down inside. It’s suggested rather than shown. I’m not as well-stacked as Sophia Loren or Gina Lollobrigida, but there is more to sex appeal than just measurements. I don’t need a bedroom to prove my womanliness. I can convey just as much sex appeal, picking apples off a tree or standing in the rain.

Evaluating people as attractive or not is a basic assessment. You do that automatically whether or not you want to, and it influences you.

The more you desperately want to be rich, the more poor and unworthy you feel, regardless of how much money you actually make. The more you desperately want to be sexy and desired, the uglier you come to see yourself, regardless of your actual physical appearance. The more you desperately want to be happy and loved, the lonelier and more afraid you become, regardless of those who surround you. The more you want to be spiritually enlightened, the more self-centered and shallow you become in trying to get there.