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Culture is the byproduct of consistent behavior. If you encourage people to share, then sharing will be built into your culture. If you reward trust, then trust will be built in. If you treat customers right, then treating customers right becomes your culture.

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Culture is not something you put on like a ready-made suit of clothes, but a nourishment you absorb to build up your personality, just as food builds up the body of a growing boy; it is not an ornament to decorate a phrase, still less to show off your knowledge, but a means, painfully acquired, to enrich the soul.

What's a „culture“? Look it up. „A group of micro-organisms grown in a nutrient substance under controlled conditions“. A squirm of germs on a glass slide is all, a laboratory experiment calling itself a society. Most of us wrigglers make do with life on the slide; we even agree to feel proud of that „culture“. Like slaves voting for slavery or brains for lobotomy, we kneel down before the god of all moronic micro-organisms and pray to be homogenized or killed or engineered; we promise to obey.

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Culture, the acquainting ourselves with the best that has been known and said in the world, and thus with the history of the human spirit.

products are dramatically cheaper than Apple’s. Culture is not like a mission statement; you can’t just set it up and have it last forever. There’s a saying in the military that if you see something below standard and do nothing, then you’ve set a new standard. This is also true of culture — if you see something off-culture and ignore it, you’ve created a new culture. Meanwhile, as business conditions shift and your strategy evolves, you have to keep changing your culture accordingly. The target is always moving.

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