I learned that courage was not the absence of fear, but the triumph over it. The brave man is not he who does not feel afraid, but he who conquers that fear. — NELSON MANDELA

Marketing and graphic-design experts alike will tell you that corporate image is a huge filter through which consumers process buying information — they must know who you are, what you stand for, and when they’re investing large sums of money, they usually want to buy from a company that exemplifies their product.

There are not more than five primary colors, yet in combination they produce more hues than can ever be seen. — SUN TZU, The Art of War