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“ ”Don't start a sentence with “however” — it hangs there like a wet dishrag. And don't end with “however” — by that time it has lost its howeverness.
About William Zinsser
William Knowlton Zinsser (born October 7, 1922 – May 12, 2015 ) was an American writer, editor, literary critic, and teacher. He began his career as a journalist for the New York Herald Tribune, where he worked as a feature writer, drama editor, film critic, and editorial writer, and has been a longtime contributor to leading magazines.
Biography information from Wikiquote
Additional quotes by William Zinsser
Don’t try to visualize the great mass audience. There is no such audience — every reader is a different person.
Nobody turns so quickly into a bore as a traveler home from his travels. He enjoyed his trip so much that he wants to tell us all about it — and “all” is what we don’t want to hear. We only want to hear some.
One of underestimated tasks in nonfiction writing is to impose narrative shape on an unwieldy mass of material.