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View Plans“ ”There are three categories: “right,” “wrong,” and “everybody does it.” Once we see others getting away with something, we assume it’s okay. Nobody wants to be the sucker who plays by the rules when no one else does.
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View PlansWe spend too much time trying to be “good” when good is often merely average. To be great we must be different
But as any mathematician knows, averages can be deceptive. Andrew Robinson, CEO of famed advertising agency BBDO, once said, “When your head is in a refrigerator and your feet on a burner, the average temperature is okay. I am always cautious about averages.” As
Oh, the irony. Cognitive biases prevent us from understanding cognitive biases.