Third, blitzscaling opens up access to capital, because investors generally prefer to back market leaders.

If you are not receiving or making at least one introduction a month, you are probably not fully engaging your extended professional network.

Viral” distribution occurs when the users of a product bring more users, and those users bring additional users, and so on, much like an infectious virus spreads from host to host. Virality can either be organic — occurring during the course of normal usage of the product — or incentivized by some kind of reward.