it's much better to do good in a way that no one knows anything about it.

La ambigüedad entre las metas sociales y económicas no ayuda. Pero la ambigüedad en el mundo «social» es un problema mayor aun: si algo es «socialmente bueno» ¿es bueno para la
sociedad o simplemente es visto como algo bueno por la sociedad? Cualquier cosa lo
suficientemente buena para recibir el aplauso de todas las audiencias sólo puede ser convencional, como la idea general de la energía verde.
El progreso no se detiene por la diferencia que pueda existir entre la avaricia corporativa y la
bonhomía de las organizaciones sin ánimo de lucro; en cambio, nosotros sí estamos limitados por la similitud de ambos. Igual que las corporaciones tienden a copiarse unas a otras, las organizaciones suelen tener las mismas prioridades. La tecnología limpia pone de manifiesto el resultado: cientos de productos indiferenciados, creados todos en nombre de un objetivo demasiado amplio.
Hacer algo diferente es lo realmente bueno para la sociedad, y es también lo que permite que un negocio consiga beneficios a través de la monopolización de un mercado. Los mejores proyectos suelen pasarse por alto, no son pregonados a los cuatro vientos por la multitud; los mejores problemas sobre los que trabajar suelen ser aquellos que nadie más intenta resolver.

Different is better when it is more effective or more fun.

Don’t be different just to be different. Be different to be better.

We spend too much time trying to be “good” when good is often merely average. To be great we must be different. And that doesn’t come from trying to follow society’s vision of what is best, because society doesn’t always know what it needs. More often being the best means just being the best version of you.

We spend too much time trying to be “good” when good is often merely average. To be great we must be different. And that doesn’t come from trying to follow society’s vision of what is best, because society doesn’t always know what it needs. More often being the best means just being the best version of you. As John Stuart Mill remarked, “That so few now dare to be eccentric, marks the chief danger of our time.” In the right environment, bad can be good and odd can be beautiful.

Do something: be it good or evil, if they ask why you did it, tell them you're different.

What works is being different. Don’t try to be liked. Find out how you’re different. Then be that. That’s where the power is. That’s what’s new. That’s what’s wanted.

only way to become wealthy, and stay wealthy, is to find a way to do more for others than anyone else is doing in an area that people really value.

It’s doing, not thinking about doing, that creates a life well lived. If you want your life to be different, do differently.

For being different, it’s easy. But to be unique, it’s a complicated thing.

You have to do stuff that average people don't understand because those are the only good things.

If you only do what others have already done, you will only feel what others have already felt. However, if you choose to achieve something that no one has ever done, then you will have a satisfaction that no one else has ever had.

Everyone should tackle some great project at least once in their life. I devoted most of my life to inventing new kinds of looms. Now it is your turn. You should make an effort to complete something that will benefit society. (Reingold, 1999)