Human beings are guided by comfort. They stay close to what feels familiar and reject what doesn’t, even if it’s objectively better for them.

Where is the world whose people don't prefer a comfortable, warm, and well-worn belief, however illogical, to the chilly winds of uncertainty?

We prefer ourselves always to those with whom we intend to live, and they almost always perceive the preference.

Most of us believe in order to feel secure, in order to make our individual lives seem valuable and meaningful.

[I]f we can bring our children understanding, comfort, and hopefulness when they need this kind of support, then they are more likely to grow into adults who can find these resources within themselves later on. (from the introduction)

We favor the comfort of conviction over the discomfort of doubt,

Man wanted a home, a place for warmth, or comfort, first of physical warmth, then the warmth of the affections.

The more people have studied different methods of bringing up children the more they have come to the conclusion that what good mothers and fathers instinctively feel like doing for their babies is the best after all.

We naturally like what we have been accustomed to, and are attracted towards it. [...] The same is the case with those opinions of man to which he has been accustomed from his youth; he likes them, defends them, and shuns the opposite views.

It is necessary to take what is common as our guide; however, though this logic is universal, the many live as if each individual has his own private wisdom.

Your inner wisdom is your friend, and it lives inside the calm security of your Comfort Zone.

Man prefers to believe what he prefers to be true.

The most beautiful lives, to my mind,are those that conform to the common human pattern, with order, but without miracle, and without eccentricity.

Most people trusted in the future, assuming that their preferred version of it would unfold.