And while there's nothing wrong with good business, the problem is that giving too many fucks is bad for your mental health. It causes you to become overly attached to the superficial and fake, to dedicate your life to chasing a mirage of happiness and satisfaction. The key to a good life is not giving a fuck about more; it's giving a fuck about less, giving a fuck about only what is true and immediate and important.

The key to a good life is not giving a f*** about more; its giving a f*** about less, giving a f*** about only what is true and immediate and important.

If you find yourself consistently giving too many fucks about trivial shit that bothers you — your ex-boyfriend’s new Facebook picture, how quickly the batteries die in the TV remote, missing out on yet another two-for-one sale on hand sanitizer — chances are you don’t have much going on in your life to give a legitimate fuck about. And that’s your real problem. Not the hand sanitizer. Not the TV remote.

Because when you give too many fucks — when you give a fuck about everyone and everything — you will feel that you’re perpetually entitled to be comfortable and happy at all times, that everything is supposed to be just exactly the fucking way you want it to be. This is a sickness. And it will eat you alive. You will see every adversity as an injustice, every challenge as a failure, every inconvenience as a personal slight, every disagreement as a betrayal. You will be confined to your own petty, skull-sized hell, burning with entitlement and bluster, running circles around your very own personal Feedback Loop from Hell, in constant motion yet arriving nowhere.

This is why not giving a fuck is so key. This is why it’s going to save the world. And it’s going to save it by accepting that the world is totally fucked and that’s all right, because it’s always been that way, and always will be. By not giving a fuck that you feel bad, you short-circuit the Feedback Loop from Hell; you say to yourself, “I feel like shit, but who gives a fuck?” And then, as if sprinkled by magic fuck-giving fairy dust, you stop hating yourself for feeling so bad.

We must all give a fuck about something. To not give a fuck about anything is still to give a fuck about something.

It's not about giving a fuck about everything your partner gives a fuck about; it's about giving a fuck about your partner regardless of the fucks he or she gives. That's unconditional love, baby.

To not give a fuck about adversity, you must first give a fuck about something more important than adversity.

"If you find yourself consistently giving too many fucks about trivial shit that bothers you - you ex-boyfriend's new Facebook picture, how quickly the batteries die in the TV remote, missing out on yet another two-for-one sale on hand sanitizer- chances are you don't have much going on in your life to give a legitimate fuck about. And that's your real problem. Not the hand sanitizer. Not the TV remote. I once heard an artist say that when a person has no problems, the mind automatically finds a way to invent some. I think what most people - especially educated, pampered middle-class white people - consider "life problems" are really just side effects of not having anything more important to worry about."

This is what is so admirable. No, not me, dumbass — the overcoming adversity stuff, the willingness to be different, an outcast, a pariah, all for the sake of one’s own values. The willingness to stare failure in the face and shove your middle finger back at it. The people who don’t give a fuck about adversity or failure or embarrassing themselves or shitting the bed a few times. The people who just laugh and then do what they believe in anyway. Because they know it’s right. They know it’s more important than they are, more important than their own feelings and their own pride and their own ego. They say, “Fuck it,” not to everything in life, but rather to everything unimportant in life. They reserve their fucks for what truly matters. Friends. Family. Purpose. Burritos. And an occasional lawsuit or two. And because of that, because they reserve their fucks for only the big things that matter, people give a fuck about them in return.

But when we choose better values, we are able to divert our fucks to something better — toward things that matter, things that improve the state of our well-being and that generate happiness, pleasure, and success as side effects.

Ever notice that sometimes when you care less about something, you do better at it? Notice how it’s often the person who is the least invested in the success of something that actually ends up achieving it? Notice how sometimes when you stop giving a fuck, everything seems to fall into place? What’s with that? What’s

This is why not giving a fuck is so key. This is why it's going to save the world. And it's going to save it by accepting that the world is totally fucked and that's all right, because it's always been that way, and always will be.

And in the short amount of time between here and there, you have a limited amount of fucks to give. Very few, in fact. And if you go around giving a fuck about everything and everyone without conscious thought or choice — well, then you’re going to get fucked.