If the media were honest, they would say, Look, here are the interests we represent and this is the framework within which we look at things. This is our set of beliefs and commitments. That’s what they would say, very much as their critics say. For example, I don’t try to hide my commitments, and the Washington Post and New York Times shouldn't do it either. However, they must do it, because this mask of balance and objectivity is a crucial part of the propaganda function. In fact, they actually go beyond that. They try to present themselves as adversarial to power, as subversive, digging away at powerful institutions and undermining them. The academic profession plays along with this game.

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About Noam Chomsky

Avram Noam Chomsky (born 7 December 1928) is an American linguist, analytical philosopher, cognitive scientist, political analyst, human rights activist and anarcho-socialist.

Biography information from Wikiquote

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Additional quotes by Noam Chomsky

The picture of the world that's presented to the public has only the remotest relation to reality. The truth of the matter is buried under edifice after edifice of lies upon lies. It's all been a marvellous success from the point of view in deterring the threat of democracy, achieved under conditions of freedom, which is extremely interesting.

So what the media do, in effect, is to take the set of assumptions which express the basic ideas of the propaganda system, whether about the Cold War or the economic system or the “national interest” and so on, and then present a range of debate within that framework — so the debate only enhances the strength of the assumptions, ingraining them in people’s minds as the entire possible spectrum of opinion that there is.