So, what are you really trying to do here, anyway?” (vision, purpose).

David Allen Getting Things Done: The Art of Stress-Free Productivity
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About David Allen

David Allen (born December 28, 1945) is an American productivity consultant, best known for the creation of a time management method called "Getting Things Done".

Biography information from Wikiquote

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Additional quotes by David Allen

You can try it for yourself right now, if you like. Choose one project that is new or stuck or that could simply use some improvement. Think of your purpose. Think of what a successful outcome would look like: where would you be physically, financially, in terms of reputation, or whatever? Brainstorm potential steps. Organize your ideas. Decide on the next actions. Are you any clearer about where you want to go and how to get there?

"You don't actually do a project; you can only do action steps related to it. When enough of the right action steps have been taken, some situation will have been created that matches your initial picture of the outcome closely enough that you can call it "done." The list of projects is the compilation of finish lines we put before us, to keep our next actions moving on all tracks appropriately"