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Our pleasures are not material pleasures, but symbols of pleasure – attractively packaged but inferior in content.

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In general, then, pleasure is not good, because every pleasure is a perceptible process of coming into its nature; but no coming-into-being belongs to the same class as the ends we pursue — for

Physical experiences, lacking the joys of love, depend on twists and perversions of pleasure. Abnormal pleasures kill the taste for normal ones.

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Pleasure is a false god. Research shows that people who focus their energy on superficial pleasures end up more anxious, more emotionally unstable, and more depressed. Pleasure is the most superficial form of life satisfaction and therefore the easiest to obtain and the easiest to lose. But pleasure, while necessary in life (in certain doses), isn't, by itself, sufficient. Pleasure is not the cause of happiness; rather, it is the effect.

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Nevertheless, it strikes me more and more that America’s reputation for materialism is unfounded — that is, if a materialist is a person who thoroughly enjoys the physical world and loves material things. In this sense, we are superb materialists when it comes to the construction of jet aircraft, but when we decorate the inside of these magnificent monsters for the comfort of passengers it is nothing but frippery. High-heeled, narrow-hipped, doll-type girls serving imitation, warmed-over meals. For our pleasures are not material pleasures but symbols of pleasure — attractively packaged but inferior in content. The explanation is simple: most of our products are being made by people who do not enjoy making them, whether as owners or workers. Their aim in the enterprise is not the product but money, and therefore every trick is used to cut the cost of production and hoodwink the buyer, by coloring and packaging chicanery, into the belief that the product is well and truly made. The only exceptions are those products which simply must be excellent for reasons of safety or high cost of purchase — aircraft, computers, space-rockets, scientific instruments, and so forth. But the whole scheme is a vicious circle, for when you have made the money what will you buy with it? Other pretentious fakes made by other money-mad manufacturers.

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