Good listeners are no less rare or important than good communicators. Here, too, an unusual degree of confidence is the key — a capacity not to be thrown off course by, or buckle under the weight of, information that may deeply challenge certain settled assumptions. Good listeners are unfussy about the chaos which others may for a time create in their minds; they’ve been there before and know that everything can eventually be set back in its place.

What makes the prospect of death distinctive in the modern age is the background of permanent technological and sociological revolution against which it is set, and which serves to strip us of any possible faith in the permanence of our labours. Our ancestors could believe that their achievements had a chance of bearing up against the flow of events. We know time to be a hurricane. Our buildings, our sense of style, our ideas, all of these will soon enough be anachronisms, and the machines in which we now take inordinate pride will seem no less bathetic than Yorick's skull.

But the answer isn't just to intimidate people into consuming more 'serious' news; it is to push so-called serious outlets into learning to present important information in ways that can properly engage audiences. It is too easy to claim that serious things must be, and can almost afford to be, a bit boring. The challenge is to transcend the current dichotomy between those outlets that offer thoughtful but impotent instruction on the one hand and those that provide sensationalism stripped of responsibility on the other.