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Technically, flow is defined as an optimal state of consciousness where we feel our best and perform our best. And you’ve probably had some experience with this state. If you’ve ever lost an afternoon to a great conversation or become so involved in a work project that all else was forgotten, then you’ve tasted the experience. Flow describes these moments of total absorption, when we become so focused on the task at hand that everything else falls away. Action and awareness merge. Time flies. Self vanishes. All aspects of performance — mental and physical — go through the roof.

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Flow is more than an optimal state of consciousness — one where we feel our best and perform our best — it also appears to be the only practical answer to the question: What is the meaning of life? Flow is what makes life worth living. “There are moments that stand out from the chaos of the everyday as shining beacons,” wrote Csikszentmihalyi, alongside psychologist Susan Jackson, in Flow in Sports. “In many ways, one might say that the whole effort of humankind through millennia of history has been to capture these fleeting moments of fulfillment and make them part of everyday existence.

That’s because at the Flow Genome Project10 we study the relationship between altered states and peak performance, focused primarily on the experience known as flow. Defined as an “optimal state of consciousness where we feel our best and perform our best,” flow refers to those “in the zone” moments where focus gets so intense that everything else disappears. Action and awareness start to merge. Our sense of self vanishes.
Our sense of time as well. And all aspects of performance, both mental and physical, go through the roof.

"Embracing a different vocabulary, Mihaly Csikszentmihalyi has described a highly sought-after affective state called the flow state or flow experience. In such intrinsically motivating experiences, which can occur in any domain of activity, people report themselves as fully engaged with and absorbed by the object of their attention. In one sense, those "in flow" are not conscious of the experience at the moment; on reflection, however, such people feel that they have been fully alive, totally realized, and involved in a "peak experience." Individuals who regularly engage in creative activities often report that they seek such states; the prospect of such "periods of flow" can be so intense that individuals will exert considerable practice and effort, and even tolerate physical or psychological pain, in pursuit thereof. Committed writers may claim that they hate the time spent chained to their desks, but the thought that they would not have the opportunity to attain occasional periods of flow while writing proves devastating."

Dr. Csikszentmihalyi describes flow as having eight characteristics:2 Absolute concentration Total focus on goals The sense that time is either speeding up or slowing down A feeling of reward from the experience A sense of effortlessness The experience is challenging, but not overly so Your actions almost seem to be happening on their own You feel comfort with what you are doing

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Kotler believes that finding flow is the “source code” of motivation. When you find flow, you get “maybe the most potent dose of reward chemistry” your brain can give you — which is the reason he believes flow is the most addictive state on Earth. Once we start to feel flow in an experience, we are motivated to do what it takes to get more. But it’s a circular relationship — if you have motivation to accomplish a task but you have no flow, you will eventually burn out. Motivation and flow need to work together, and they must be coupled with a solid recovery protocol, like good sleep and nutrition.

Flow means that inventories in the operation are moving. When inventory is not moving, inventory accumulates. Accumulation of inventory takes up space. Therefore, an intuitive way to achieve better flow is to limit the space allowed for inventory to accumulate. To achieve better flow, Ford limited the space allotted for work-in-process between each two work centers.

Life, at its best, is a flowing, changing process in which nothing is fixed. In my clients and in myself I find that when life is richest and most rewarding it is a flowing process. To experience this is both fascinating and a little frightening. I find I am at my best when I can let the flow of my experience carry me, in a direction which appears to be forward, toward goals of which I am but dimly aware. In thus floating with the complex stream of my experiencing, and in trying to understand its everchanging complexity, it should be evident that there are no fixed points.

And this doesn’t just mean taking physical risks. The science shows that other risks — emotional, intellectual, creative, social — work just as well. “To reach flow,” explains psychiatrist Ned Hallowell,22 “one must be willing to take risks. The lover must be willing to risk rejection to enter this state. The athlete must be willing to risk physical harm, even loss of life, to enter this state. The artist must be willing to be scorned and despised by critics and the public and still push on. And the average person — you and me — must be willing to fail, look foolish, and fall flat on our faces should we wish to enter this state.

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