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"Eavesdrop on any coffee shop conversation and you'll realize in a heartbeat you'd never put that slush onscreen. Real conversation is full of awkward pauses, poor word choices and phrasing, non sequiturs, pointless repetitions; it seldom makes a point or achieves closure. But that's okay because conversation isn't about making points or achieving closure. It's what psychologists call "keeping the channel open." Talk is how we develop and change relationships."
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You do not keep the audience’s interest by giving it information, but by withholding information,
A rule says, “You must do it this way.” A principle says, “This works … and has through all remembered time.” The difference is crucial. Your work needn’t be modeled after the “well-made” play; rather, it must be well made within the principles that shape our art. Anxious, inexperienced writers obey rules. Rebellious, unschooled writers break rules. Artists master the form.
Story is metaphor for life, and to be alive is to be in seemingly perpetual conflict.