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For both men and women the first step in getting power is to become visible to others, and then to put on an impressive show. . . . As women achieve power, the barriers will fall. As society sees what women can do, as women see what women can do, there will be more women out there doing things, and we’ll all be better off for it.3

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For both men and women the first step in getting power is to become visible to others, and then to put on an impressive show...As women achieve power, the barriers will fall. As society sees what women can do, as WOMEN see what women can do, there will be more women out there doing things, and we'll all be better off for it.

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The key to such power is ambiguity. In a society where the roles everyone plays are obvious, the refusal to conform to any standard will excite interest. Be both masculine and feminine, impudent and charming, subtle and outrageous. Let other people worry about being socially acceptable; those types are a dime a dozen, and you are after a power greater than they can imagine.

A 2011 McKinsey report noted that men are promoted based on potential, while women are promoted based on past accomplishments.14 In addition to the external barriers erected by society, women are hindered by barriers that exist within ourselves. We hold ourselves back in ways both big and small, by lacking self-confidence, by not raising our hands, and by pulling back when we should be leaning in. We internalize the negative messages we get throughout our lives — the messages that say it’s wrong to be outspoken, aggressive, more powerful than men. We lower our own expectations of what we can achieve. We continue to do the majority of the housework and child care. We compromise our career goals to make room for partners and children who may not even exist yet. Compared to our male colleagues, fewer of us aspire to senior positions.

Most kinds of power require a substantial sacrifice by whoever wants the power. There is an apprenticeship, a discipline lasting many years. Whatever kind of power you want. President of the company. Black belt in karate. Spiritual guru. Whatever it is you seek, you have to put in the time, the practice, the effort. You must give up a lot to get it. It has to be very important to you. And once you have attained it, it is your power. It can’t be given away: it resides in you. It is literally the result of your discipline.

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