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“ ”If you're just going to be like everyone else, why are you even doing this? If you merely replicate competitors, there's no point for your existence. Even if you wind up losing, it's better to go down fighting for what you believe in instead of just imitating others.
Additional quotes by Jason Fried
You just can’t bring your A game to every situation. Knowing when to embrace Good Enough is what gives you the opportunity to be truly excellent when you need to be. We’re not suggesting you put shit work out there. You need to be able to be proud of it, even if it’s only “okay.” But attempting to be indiscriminately great at everything is a foolish waste of energy.
What’s worse is that long hours, excessive busyness, and lack of sleep have become a badge of honor for many people these days. Sustained exhaustion is not a badge of honor, it’s a mark of stupidity.
Once every year we review market rates and issue raises automatically. Our target is to pay everyone at the company at the top 10 percent of the market regardless of their role. So whether you work in customer support or ops or programming or design, you’ll be paid in the top 10 percent for that position.