But I have never wanted to only tell powerfully evocative stories. I have wanted to tell evocative stories that become a problem for power. For that, I draw upon data and research.

The storyteller's claim, I believe, is that life has meaning — that the things that happen to people happen not just by accident like leaves being blown off a tree by the wind but that there is order and purpose deep down behind them or inside them and that they are leading us not just anywhere but somewhere. The power of stories is that they are telling us that life adds up somehow, that life itself is like a story... it makes us listen to the storyteller with great intensity because in this way all his stories are about us and because it is always possible that he may give us some clue as to what the meaning of our lives is.

Telling effective stories is not easy. The difficulty lies not in telling the story, but in convincing everyone else to believe it. Much of history revolves around this question: how does one convince millions of people to believe particular stories about gods, or nations, or limited liability companies? Yet when it succeeds, it gives Sapiens immense power, because it enables millions of strangers to cooperate and work towards common goals.

Writers and artists build by hand little worlds that they hope might effect change in real minds, in the real world where stories are read. A story can make us cry and laugh, break our hearts, or make us angry enough to change the world.

So there’s no shortage of evidence that stories rule our thinking and predict success in so many arenas. But how do stories work?

Someone needs to tell those tales. When the battles are fought and won and lost, when the pirates find their treasures and the dragons eat their foes for breakfast with a nice cup of Lapsang souchong, someone needs to tell their bits of overlapping narrative. There's magic in that. It's in the listener, and for each and every ear it will be different, and it will affect them in ways they can never predict. From the mundane to the profound. You may tell a tale that takes up residence in someone's soul, becomes their blood and self and purpose. That tale will move them and drive them and who knows what they might do because of it, because of your words. That is your role, your gift. Your sister may be able to see the future, but you yourself can shape it, boy. Do not forget that... there are many kinds of magic, after all.

An appealing fiction happens when you are smart, you want to find solutions, but face a combination of limited control and high stakes. They are extremely powerful. They can make you believe just about anything.

Fictions could be as powerful as histories, revealing the new people to themselves, allowing them to understand their own natures and the natures of those around them, and making them real. This was the paradox of the whispered stories: they were no more than make-believe but they created the truth, and brought into being a city and an army with all the rich diversity of nonfictional people with deep roots in the actually existing world.

Stories are the creative conversion of life itself into a more powerful, clearer, more meaningful experience. They are the currency of human contact.

Stories are the creative conversion of life itself into a more powerful, clearer, more meaningful experience. They are the currency of human contact.

Stories make us more alive, more human, more courageous, more loving.

Everything you look at can become a fairy tale and you can get a story from everything you touch.

Stories set the inner life into motion, and this is particularly important where the inner life is frightened, wedged, or cornered. Story greases the hoists and pulleys, it causes adrenaline to surge, shows us the way out, down, or up, and for our trouble, cuts for us fine wide doors in previously blank walls, openings that lead to the dreamland, that lead to love and learning, that lead us back to our own real lives as knowing wildish women.

We are all here to serve each other. At some point we have to understand that we do not need to carry a story that is unbearable. We can observe the story, which is mental; feel the story, which is physical; let the story go, which is emotional; then forgive the story, which is spiritual, after which we use the materials of it to build a house of knowledge.