One of the hardest decisions you'll ever face in life is choosing whether to walk away or try harder.

A truly rich man is one whose children run into his arms when his hands are empty.

A major reason so many start-ups fail is the flawed assumption that if the product is good enough, consumers will find it, the Field of Dreams philosophy of Build it and they will come. Except a lot of times, they don’t. Founders can be overly optimistic when it comes to acquiring customers instead of better preparing for what is usually a time consuming and expensive aspect of growing a business.