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“ ”Whatever you do, don’t play it safe. Don’t do things the way they’ve always been done. Don’t try to fit the system. If you do what’s expected of you, you will never accomplish more than others expect
Additional quotes by Howard Schultz
The point of a coffee store was not just to teach customers about fine coffee but to show them how to enjoy it.
In this ever-changing society, the most powerful and enduring brands are built from the heart. They are real and sustainable. Their foundations are stronger because they are built with the strength of the human spirit, not an ad campaign. The companies that are lasting are those that are authentic.
Whether you are Republican or Democrat or independent or Libertarian, it doesn’t matter,” I said. “I think we all have a sense that there’s something not quite right [in the country], that we’re drifting toward mediocrity.