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“ ”Albert Einstein once said: “When I examine myself and my methods of thought, I come to the conclusion that the gift of fantasy has meant more to me than my talent for absorbing positive knowledge.”6
Greg McKeown, (born in London, England, in 1977) is a public speaker, business thought leader, consultant, and a New York Times and Wall Street Journal best-selling author. He is also the founder and CEO of THIS, Inc., a leadership and strategy design agency in Silicon Valley. McKeown is a popular blogger for the Harvard Business Review and LinkedIn’s Influencers group, and his writing has appeared in, or been covered by, Fast Company, Fortune, HuffPost, Politico, and Inc. Magazine.
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In this example is the basic value proposition of Essentialism: only once you give yourself permission to stop trying to do it all, to stop saying yes to everyone, can you make your highest contribution towards the things that really matter.
We often think of choice as a thing. But a choice is not a thing. Our options may be things, but a choice — a choice is an action. It is not just something we have but something we do.
when people make their problem our problem, we aren’t helping them; we’re enabling them.