when you think of the company as a product, you ask different questions: Do people who work here know how to use the company? Is it simple? Complex? Is it obvious how it works? What’s fast about it? What’s slow about it? Are there bugs? What’s broken that we can fix quickly and what’s going to take a long time?

So start chopping. Getting to great starts by cutting out stuff that’s merely good.

How often have you heard someone say “It’s crazy at work”? Maybe you’ve even said it yourself. For many, “It’s crazy at work” has become their normal. But why so crazy? There are two primary reasons: (1) The workday is being sliced into tiny, fleeting work moments by an onslaught of physical and virtual distractions. And (2) an unhealthy obsession with growth at any cost sets towering, unrealistic expectations that stress people out.