The telephone operator and all others who may perform less “important” tasks will not feel important unless you, the leader, teach that them they are valued and explain how their contribution helps the company as a whole. Individuals who feel they don’t matter will perform their jobs as if they don’t count.

John Wooden Wooden on Leadership: How to Create a Winning Organization
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About John Wooden

John Robert Wooden (October 14, 1910 – June 4, 2010) was a member of the Basketball Hall of Fame as both a player (1961) and a coach (1973). He was the first person ever enshrined in both categories; only Lenny Wilkens and Bill Sharman have since been so honored. He was awarded the presidential Medal of Freedom in 2003. He led UCLA basketball program from 1948 until 1975. He was the coach for UCLA winning 10 championships in 12 years. He is also famous for his pyramid of success.

Biography information from Wikiquote

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