but in the sense of all having enough to completely satisfy all physical wants; of all having enough to get such an easy living that we could develop the better part of humanity.

Under capitalism the common man enjoys amenities which in ages gone by were unknown and therefore inaccessible even to the richest people. But, of course, these motorcars, television sets and refrigerators do not make a man happy. In the instant in which he acquires them, he may feel happier than he did before. But as soon as some of his wishes are satisfied, new wishes spring up. Such is human nature.

Why can't people have what they want? The things were all there to content everybody; yet everybody has the wrong thing.

Used to the conditions of a capitalistic environment, the average American takes it for granted that every year business makes something new and better accessible to him. Looking backward upon the years of his own life, he realizes that many implements that were totally unknown in the days of his youth and many others which at that time could be enjoyed only by a small minority are now standard equipment of almost every household. He is fully confident that this trend will prevail also in the future. He simply calls it the American way of life and does not give serious thought to the question of what made this continuous improvement in the supply of material goods possible.

That’s what money will buy you, in America,” Brown had said, firmly. “People say Americans are materialistic. But do you know why?” “Why?” asked Milgrim, more concerned with this uncharacteristically expansive mode of expression on Brown’s part. “Because they have better stuff,” Brown had replied. “No other reason.

We have everything we need to be happy, but we aren't happy. Something's missing.

We are a society of notoriously unhappy people: lonely, anxious, depressed, destructive, dependent — people who are glad when we have killed the time we are trying so hard to save.

Those who think money can't buy happiness just don't know where to shop … People would be happier and healthier if they took more time off and spent it with their family and friends, yet America has long been heading in the opposite direction. People would be happier if they reduced their commuting time, even if it meant living in smaller houses, yet American trends are toward even larger houses and ever longer commutes. People would be happier and healthier if they took longer vacations even if that meant earning less, yet vacation times are shrinking in the United States, and in Europe as well. People would be happier, and in the long run and wealthier, if they bought basic functional appliances, automobiles, and wristwatches, and invested the money they saved for future consumption; yet, Americans and in particular spend almost everything they have – and sometimes more – on goods for present consumption, often paying a large premium for designer names and superfluous features.

Pardon me, but my father says that it is a lie that Americans have everything. You have no sheep, no goats, no trees, no oil, no vines, no wine, not even chickens. He asks, 'What kind of life is that?' He says, 'No wonder you don't sing or dance or recite poetry very often.

"Is it possible nevertheless that our consumer culture does make good on its promises, or could do so? Might these, if fulfilled, lead to a more satisfying life? When I put the question to renowned psychologist Tim Krasser, professor emeritus of psychology at Knox College, his response was unequivocal. "Research consistently shows," he told me, "that the more people value materialistic aspirations as goals, the lower their happiness and life satisfaction and the fewer pleasant emotions they experience day to day. Depression, anxiety, and substance abuse also tend to be higher among people who value the aims encouraged by consumer society."

He points to four central principles of what he calls ACC — American corporate capitalism: it "fosters and encourages a set of values based on <i>self-interest</i>, a strong desire for <i>financial success</i>, high levels of <i>consumption</i>, and interpersonal styles based on <i>competition</i>."

There is a seesaw oscillation, Tim found, between materialistic concerns on the one hand and prosocial values like empathy, generosity, and cooperation on the other: the more the former are elevated, the lower the latter descend. For example, when people strongly endorse money, image, and status as prime concerns, they are less likely to engage in ecologically beneficial activities and the emptier and more insecure they will experience themselves to be. They will have also lower-quality interpersonal relationships. In turn, the more insecure people feel, the more they focus on material things.

As materialism promises satisfaction but, instead, yields hollow dissatisfaction, it creates more craving. This massive and self-perpetuating addictive spiral is one of the mechanisms by which consumer society preserves itself by exploiting the very insecurities it generates.

Disconnection in all its guises — <i>alienation, loneliness, loss of meaning,</i> and <i>dislocation</i> — is becoming our culture's most plentiful product. No wonder we

....I understood why those who had lived through war or economic disasters, and who had built for themselves a good life and a high standard of living, were rightly proud to be able to provide for their children those things which they themselves had not had. And why their children, inevitably, took those things for granted. It meant that new values and new expectations had crept into our societies along with new standards of living. Hence the materialistic and often greedy and selfish lifestyle of so many young people in the Western world, especially in the United States.

We act as though comfort and luxury were the chief requirements of life. All that we need to make us happy is something to be enthusiastic about.

Let me put it this way: You cannot live in the world without being in pain, spiritual and physical pain. We have developed mechanisms to deal with these pains, to overcome them somehow. Therapy, religion and spirituality, relationships, material success. All this can work, but also become a problem itself.

The pursuit of happiness has even been put into the American constitution a couple centuries ago. Today we're so rich, we own much more than we need, we have liberties unknown before, even though they are endangered in the current political climate in the US - and we forget how wonderful it nevertheless is, compared to most other political and economic systems. We have a saying that goes: Give a man enough rope and he hangs himself.

I thought about how easily we are all brainwashed by our society and culture to stop thinking and just assume by default that more money equals more success and more happiness, when ultimately happiness is really just about enjoying life.