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“ ”All words, in every language, are metaphors.
About Marshall McLuhan
Herbert Marshall McLuhan (21 July 1911 – 31 December 1980) was a Canadian philosopher, futurist, and communications theorist.
Biography information from Wikiquote
Additional quotes by Marshall McLuhan
The wheel… is an extension of the foot.
The book… is an extension of the eye…
Clothing, an extension of the skin…
Electric circuitry, an extension of the central nervous system.
The alphabet (and its extension into typography) made possible the spread of the power that is knowledge, and shattered the bonds of tribal man, thus exploding him into an agglomeration of individuals. Electric writing and speed pour upon him, instantaneously and continuously, the concerns of all other men. He becomes tribal once more. The human family becomes one tribe again.
To see a man slip on a banana skin is to see a rationally structured system suddenly translated into a whirling machine.