We're willing to lose some customers if it means that others love our products intensely. That's our line in the sand.

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Additional quotes by Jason Fried

Once you [work on your idea extra hours], you'll learn whether your excitement and interest is real or just a passing phase.

"Don't make up problems you don't have yet. It's not a problem until it's a real problem. Most of the things you worry about never happen anyway.

The decisions you make today don't need to last forever. If circumstances change, your decisions CAN change. Decisions are temporary.

Pay attention to today and worry about later when it gets here. Otherwise, you'll waste energy, time and money fixating on problems that may never materialize."

~ An excerpt from the awesome book, "Rework"