...the best Evil Plan offers something much more for people — a chance to buy into an idea that matters, and share it with people who matter to them.

Stuff designed to make them sound clever and make us part with our money. Which is fine, but their shtick isn’t the whole story. Buzzwords are not the word of God. The Internet doesn’t work the way it does because some clever person in New York or Shanghai has decided she needs your money. No, it’s something far more universal and egalitarian. The Internet works best when we’re all trying to share stuff. Not just the corporations and the Internet millionaires, but you, me, everybody else on this planet.

A lot of people in business say they have twenty years' experience, when in fact all they have is one year's experience, repeated twenty times.