"Where people once sought information to manage the real context of their lives, now they had to invent contexts in which otherwise useless information might be put to some apparent use. The crossword puzzle is one such pseudo-context; the cocktail party is another; the radio quiz shows of the 1930's and 1940's and the modern television game show are still others; and the ultimate, perhaps, is the wildly successful "Trivial Pursuit." In one form or another, each of these supplies the answer to the question,"What am I to do with all these disconnected facts?" And in one form or another, the answer is the same: Why not use them for diversion? for entertainment? to amuse yourself, in a game?"

Entertainment is the supra-ideology of all discourse on television. No matter what is depicted or from what point of view, the overarching presumption is that it is there for our amusement and pleasure. That is why even on news shows which provide us daily with fragments of tragedy and barbarism, we are urged by the newscasters to “join them tomorrow.” What for? One would think that several minutes of murder and mayhem would suffice as material for a month of sleepless nights. We accept the newscasters’ invitation because we know that the “news” is not to be taken seriously, that it is all in fun, so to say.

"We believe there are certain things people "have," certain things people "do," and even certain things people "are." These beliefs do not necessarily reflect the structure of reality they simply reflect an habitual way of talking about reality."