Even multitasking, that prized feat of modern-day office warriors, turns out to be a myth. Scientists now know that the brain is incapable of paying attention to two things at the same time. What looks like multitasking is really switching back and forth between multiple tasks, which reduces productivity and increases mistakes by up to 50 percent.

Susan Cain Quiet: The Power of Introverts in a World That Can't Stop Talking
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About Susan Cain

Susan Cain (born 1968) is an American writer and lecturer, and author of the non-fiction book Quiet: The Power of Introverts in a World That Can't Stop Talking (2012) which argues that modern Western culture misunderstands and undervalues the traits and capabilities of introverted people. Her follow-on book, Quiet Power (2016), was adapted for children and teens, and for their educators and parents. Cain's Bittersweet: How Sorrow and Longing Make Us Whole (2022) encourages readers to accept feelings of sorrow and longing as inspiration to experience sublime emotions—such as beauty and wonder and transcendence—to counterbalance the "normative sunshine" of society's pressure to constantly be positive.

Biography information from Wikiquote

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Additional quotes by Susan Cain

Most inventors and engineers I’ve met are like me — they’re shy and they live in their heads. They’re almost like artists. In fact, the very best of them are artists. And artists work best alone where they can control an invention’s design without a lot of other people designing it for marketing or some other committee. I don’t believe anything really revolutionary has been invented by committee. If you’re that rare engineer who’s an inventor and also an artist, I’m going to give you some advice that might be hard to take. That advice is: Work alone. You’re going to be best able to design revolutionary products and features if you’re working on your own. Not on a committee. Not on a team