There is a difference between losing and being beaten. Being beaten means they are better than you. They are faster, stronger, and more talented.” To Larry, losing means something else. It means you lost focus. It means you didn’t concentrate on what was essential. It is all based on a simple but powerful idea: to operate at your highest level of contribution requires that you deliberately tune in to what is important in the here and now.

Greg McKeown Essentialism: The Disciplined Pursuit of Less
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About Greg McKeown

Greg McKeown, (born in London, England, in 1977) is a public speaker, business thought leader, consultant, and a New York Times and Wall Street Journal best-selling author. He is also the founder and CEO of THIS, Inc., a leadership and strategy design agency in Silicon Valley. McKeown is a popular blogger for the Harvard Business Review and LinkedIn’s Influencers group, and his writing has appeared in, or been covered by, Fast Company, Fortune, HuffPost, Politico, and Inc. Magazine.

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Additional quotes by Greg McKeown

Essentialists accept they cannot be popular with everyone all of the time. Yes, saying no respectfully, reasonably, and gracefully can come at a short-term social cost. But part of living the way of the Essentialist is realising respect is far more valuable than popularity in the long run.

When faced with so many tasks and obligations that you can’t figure out which to tackle first, stop. Take a deep breath. Get present in the moment and ask yourself what is most important this very second – not what’s most important tomorrow or even an hour from now.