By writing articles, opinion pieces, and letters to the editor, your reasonable, science-based arguments and personal stories can reach a massive audience and help counter misinformation

The only way they can do that well is by serving their specific audience. “Listen, I’m a devoted reader of this magazine,” I’ll tell editors while mentioning a few recent articles I’ve enjoyed. “I’ve got a story for you that I know your audience will be interested in, as I’ve been thinking about it for a long time.” That’s not a line, either. Before I call journalists, I’ll spend time reading their articles, figuring out what they cover, and what kinds of stories their publications like to run.

But the answer isn't just to intimidate people into consuming more 'serious' news; it is to push so-called serious outlets into learning to present important information in ways that can properly engage audiences. It is too easy to claim that serious things must be, and can almost afford to be, a bit boring. The challenge is to transcend the current dichotomy between those outlets that offer thoughtful but impotent instruction on the one hand and those that provide sensationalism stripped of responsibility on the other.

Mainstream news wants to keep you as a useful idiot. Instead, try being a non-useful idiot.

Nowadays, anyone who wishes to combat lies and ignorance and to write the truth must overcome at least five difficulties. He must have the courage to write the truth when truth is everywhere opposed; the keenness to recognize it, although it is everywhere concealed; the skill to manipulate it as a weapon; the judgment to select those in whose hands it will be effective; and the running to spread the truth among such persons.

One thing I’ve learned about the press is that they’re always hungry for a good story, and the more sensational the better. It’s in the nature of the job, and I understand that. The point is that if you are a little different, or a little outrageous,

Writing is really very easy. Tap a vein and bleed onto the page. Everything else is just technical.

In almost all other professions a man must be able to observe carefully and report accurately what he has seen. Those qualifications are unnecessary for journalists, however, since their job is to write sensational stories that sell newspapers.

Write straight into the emotional center of things. Write toward vulnerability. Don’t worry about appearing sentimental. Worry about being unavailable; worry about being absent or fraudulent. Risk being unliked. Tell the truth as you understand it. If you’re a writer, you have a moral obligation to do this. And it is a revolutionary act - truth is always subversive.

The competition, on the other hand, got little press and failed to create a distinct message. It all goes back to your content. Once you have it, you can begin to mold it in a way that will capture attention. You need to impart a sense of urgency and make the message timely. Reporters continually ask, “But why is it important now?” If you can’t answer that sufficiently, your article will wait. In YaYa’s case, I highlighted how the games

Maybe the hardest thing in writing is simply to tell the truth about things as we see them.

But writing is a queer business. If one does anything that is sharp and keep enough to go over the line, to get itself with the work that is taken seriously, one has to have had either an unusual knowledge of or a peculiar sympathy with the characters one handles. One can’t write about what one most admires always — you must, by some accident, have seen into your character very deeply, and it is this accident of intense realization of him that give your writing about him tone and distinction, that lifts it above the commonplace, in other words

It is woefully hard to find good, or even merely literate, writers, and they laugh at me when I say that sloppy, go-as-you-please writing carries less authority than decent prose. You must remember our public, they say. And indeed that is what I do, and I think the public is fully able to deal with the best they can produce. Patronizing the public, and assuming that it hangs, breathless, upon what it reads in the papers, is almost the worst of journalistic sins.

If you want to be a writer, you must do two things above all others: read a lot and write a lot. There's no way around these two things that I'm aware of, no shortcut.