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View Plans“ ”My time with them made me examine my own life and think about my family's past and about what I want to bury and what I want to live on in my daughter. We must be intentional with our myths and stories, and we must live the lives we want our children to live.
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View Planswasn’t there for the best bourbon-fetish bar moment. Once, in New York, Preston leaned against a bar and ordered a Van Winkle how he drinks it, as Julian drinks it, as Julian Jr. and Pappy drank it: on the rocks with a twist. The bartender snootily told him he didn’t feel right serving such fine bourbon like that. Preston grinned. He paused, for dramatic effect, and then delivered the kill shot: Well, sir, that sure is disappointing, given that’s how my grandfather and father taught me to drink it, and my family made the stuff after all. Hi, I’m Preston Van Winkle. . .
More and more today, we don’t want to do the work or take the chances required for greatness, and we try to fix all those shortcuts on the back end with marketing and branding — modern, fancy words that mean lie.
The story sums him up best to me. He thought of the grand gesture and then did it.