Do you consider your work to be good? I consider my work good. I enjoy doing it, which helps a lot. Unfortunately, I get a lot of feedback, constantly, from people who write me about my work. But I know when I’m “giving one from column A, one from column B.” Overall, I think my work is pretty good, but I don’t think it’s great. What do you mean by “giving one from column A and one from column B”? The rule here is there are jobs you do for “god,” and there are jobs you do for money. I try to approach everything as a “god job” — lowercase g. At the beginning of a project, I ask, “What are we going to do, and how are we going to do it? How are we going to make a person fall in love?” And when we start getting questionable feedback about what we’ve done, we have to realize it’s not always possible to do the god job. That’s when I know we just have to get it done and get paid.

I think market research is extremely valuable when it is used properly. But you must not use it to tell you what to do.

"There comes a point when you realize that these things, these brands, aren't "enough." Having more or better or best doesn't provide you with a lasting sense of having more or being better or being best. It's a rather fleeting experience, this romantic attachment to brands, and I find that if I'm not careful, the search for having more or better or best is a precarious journey into the infinite. When you depend on finite objects-or brands-to provide you with a long-term sense of self or love or pride or achievement, you start yourself out on a path with no end. No object, no product, and no brand can provide you with ultimate, infinite satisfaction."