The worst of this sorry bunch of semi-educated losers are those who seem to glory in being irritated by nouns becoming verbs. How dense and deaf to language development do you have to be? If you don’t like nouns becoming verbs, then for heaven’s sake avoid Shakespeare who made a doing-word out of a thing-word every chance he got. He TABLED the motion and CHAIRED the meeting in which nouns were made verbs

"Language reflects the monopoly of the industrial mode of production over perception and motivation. The tongues of industrial nations identify the fruits of creative work and of human labor with the outputs of industry. The materialization of consciousness is reflected in Western languages. Schools operate by the slogan "education!" while ordinary language asks what children "learn." The functional shift from verb to noun highlights the corresponding impoverishment of the social imagination. People who speak a nominalist language habitually express proprietary relationships to work which they have. All over Latin America only the salaried employees, whether workers or bureaucrats, say that they have work; peasants say that they do it: "Van a trabajar, pero no tienen trabajo." Those who have been modernized and unionized expect industries to produce not only more goods but also more work for more people. Not only what men do but also what men want is designated by a noun. "Housing" designates a commodity rather than an activity. People acquire knowledge, mobility, even sensitivity or health. They have not only work or fun but even sex."

We are tied down to a language which makes up in obscurity what it lacks in style.

لم يبق في اللغة الحديثة هامش للاحتفال بما نحب، فكل ما سيكون... كان

As societies grow decadent, the language grows decadent, too. Words are used to disguise, not to illuminate, action: you liberate a city by destroying it. Words are to confuse, so that at election time people will solemnly vote against their own interests.

Revolution is a trivial shift in the emphasis of suffering.

As the practical value of altering consciousness becomes recognized, procedures to effect these alterations will become increasingly ordinary and unremarkable. The whole concept of changing states of consciousness will cease to have a threatening or exotic aspect.

That which is now called learning, was not learning originally. Learning does not consist, as the schools now make it consist, in the knowledge of languages, but in the knowledge of things to which language gives names.

Some very considerable part of the gestural language of public places that had once belonged to cigarettes now belonged to phones.

We learn words by rote, but not their meaning; that must be paid for with our life-blood, and printed in the subtle fibres of our nerves.

Words are easy to change, but don't accomplish much.

A silent, unavoidable revolution is taking place in society, a revolution THAT CARES AS LITTLE ABOUT THE HUMAN LIVES IT DESTROYS as an earthquake cares about the houses it ravages. Classes and RACES THAT ARE TOO WEAK to dominate the new conditions of existence WILL BE DEFEATED.

Language disguises thought.

Get the ongoing process right and it will keep generating ongoing benefits. In our new era, processes trump products. This shift toward processes also means ceaseless change is the fate for everything we make. We are moving away from the world of fixed nouns and toward a world of fluid verbs. In the next 30 years we will continue to take solid things — an automobile, a shoe — and turn them into intangible verbs. Products will become services and processes. Embedded with high doses of technology, an automobile becomes a transportation service, a continuously updated sequence of materials rapidly adapting to customer usage, feedback, competition, innovation, and wear. Whether it is a driverless car or one you drive, this transportation service is packed with flexibility, customization, upgrades, connections, and new benefits.