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Social networking technology allows us to spend our time engaged in a hypercompetitive struggle for attention, for victories in the currency of “likes.” People are given more occasions to be self-promoters, to embrace the characteristics of celebrity, to manage their own image, to Snapchat out their selfies in ways that they hope will impress and please the world. This technology creates a culture in which people turn into little brand managers, using Facebook, Twitter, text messages, and Instagram to create a falsely upbeat, slightly overexuberant, external self that can be famous first in a small sphere and then, with luck, in a large one. The manager of this self measures success by the flow of responses it gets. The social media maven spends his or her time creating a self-caricature, a much happier and more photogenic version of real life. People subtly start comparing themselves to other people’s highlight reels, and of course they feel inferior.

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The social media maven spends his or her time creating a self-caricature, a much happier and more photogenic version of real life. People subtly start comparing themselves to other people’s highlight reels,

Our stereotyping societies force us to feel more alone. They stamp masks on us and isolate out real selves. We all live in two worlds: the old comfortable man-centred world of absolutes and the harsh real world of relatives. The latter, the relativity reality, terrifies us; and isolates and dwarfs us all.

Ours is a society so immersed in the sea of video reactions that there are little old ladies out there who know Hoss Cartwright is more real than their next door neighbors. Everyone of value to them is an image. A totem. A phosphor-dot wraith whose hurts and triumphs are created from the magic of a scenarist’s need to make the next payment on his Porsche. (I recommend a book titled Bug Jack Barron by Norman Spinrad, for a more complete, and horrifying analysis of this phenomenon. It’s an Avon paperback, so it shouldn’t trouble you too much to pick it up.) But because of this acceptance of the strangers who appear on the home screen, ours has become a society where shadow and reality intermix to the final elimination of any degree of rational selectivity on the part of those whose lives are manipulated: by the carnivores who flummox them, and the idols they choose to worship. I don’t know that there’s any answer to this. If we luck out and we get a John Kennedy or a Leonard Nimoy (who, strangely enough, tie in to one another by the common denominator of being humane), then we can’t call it a bad thing. But if we wind up with a public image that governs us as Ronald Reagan and Joe Pyne govern us, then we are in such deep trouble the mind turns to aluminum thinking of it.

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In the age of Facebook and Instagram you can observe this myth-making process more clearly than ever before, because some of it has been outsourced from the mind to the computer. It is fascinating and terrifying to behold people who spend countless hours constructing and embellishing a perfect self online, becoming attached to their own creation, and mistaking it for the truth about themselves.20 That’s how a family holiday fraught with traffic jams, petty squabbles and tense silences becomes a collection of beautiful panoramas, perfect dinners and smiling faces; 99 per cent of what we experience never becomes part of the story of the self.
It is particularly noteworthy that our fantasy self tends to be very visual, whereas our actual experiences are corporeal. In the fantasy, you observe a scene in your mind’s eye or on the computer screen. You see yourself standing on a tropical beach, the blue sea behind you, a big smile on your face, one hand holding a cocktail, the other arm around your lover’s waist. Paradise. What the picture does not show is the annoying fly that bites your leg, the cramped feeling in your stomach from eating that rotten fish soup, the tension in your jaw as you fake a big smile, and the ugly fight the happy couple had five minutes ago. If we could only feel what the people in the photos felt while taking them!
Hence if you really want to understand yourself, you should not identify with your Facebook account or with the inner story of the self. Instead, you should observe the actual flow of body and mind. You will see thoughts, emotions and desires appear and disappear without much reason and without any command from you, just as different winds blow from this or that direction and mess up your hair. And just as you are not the winds, so also you are not the jumble of thoughts, emotions and desires you experience, and you are certainly not the sanitised story you tell about them with hindsight.
You experience all of them, but you don’t cont

Celebrities understand the economy of thinness, and most of them are willing to participate in that economy, taking to social media, where they pose for selfies with their cheeks sucked in to make themselves appear even gaunter. The less space they take up, the more they matter.

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