Entertain, yes. That goes without saying. But a good writer does that automatically, it's built into the machine. Telling a thumpingly good, mesmerizing story is what one does without question. But beyond that, any writer worth his/her hire knows that <i>all</i> writing, one way or another, is subversive. It is guerrilla warfare against the <i>status quo</i>.

The best way to get your point across is to entertain.

Soon after you confront the matter of preserving your identity, another question will occur to you: “Who am I writing for?” It’s a fundamental question, and it has a fundamental answer: You are writing for yourself. Don’t try to visualize the great mass audience. There is no such audience — every reader is a different person. Don’t try to guess what sort of thing editors want to publish or what you think the country is in a mood to read. Editors and readers don’t know what they want to read until they read it. Besides, they’re always looking for something new. Don’t worry about whether the reader will “get it” if you indulge a sudden impulse for humor. If it amuses you in the act of writing, put it in. (It can always be taken out, but only you can put it in.) You are writing primarily to please yourself, and if you go about it with enjoyment you will also entertain the readers who are worth writing for. If you lose the dullards back in the dust, you don’t want them anyway.

When writers make us shake our heads with the exactness of their prose and their truths, and even make us laugh about ourselves or life, our buoyancy is restored. We are given a shot at dancing with, or at least clapping along with, the absurdity of life, instead of being squashed by it over and over again.

writing has so much to give, so much to teach, so many surprises. that thing you had to force yourself to do — the actual act of writing — turns out to be the best part. it's like discovering that while you thought you needed the tea ceremony for the caffeine, what you really needed was the tea ceremony.

Make it interesting and it will be true: this is what story writers live by.

...if you are writing without zest, without gusto, without love, without fun, you are only half a writer. It means you are so busy keeping one eye on the commercial market, or one ear peeled for the avant-garde coterie, that you are not being yourself. You don't even know yourself. For the first thing a writer should be is — excited. He should be a thing of fevers and enthusiasms.

I still encourage anyone who feels at all compelled to write to do so. I just try to warn people who hope to get published that publication is not all it is cracked up to be. But writing is. Writing has so much to give, so much to teach, so many surprises. That thing you had to force yourself to do — -the actual act of writing — -turns out to be the best part. It's like discovering that while you thought you needed the tea ceremony for the caffeine, what you really needed was the tea ceremony. The act of writing turns out to be its own reward.

Most writers who are beginners, if they are honest with themselves, will admit that they are praying for a readership as they begin to write. But it should be the quality of the craft not the audience, that should be the greatest motivating factor. For me, at least, I can declare that when I wrote THINGS FALL APART I couldn't have told anyone the day before it was accepted for publication that anybody was going to read it. There was no guarantee; nobody ever said to me, Go and write this, we will publish it and we will read it; it was just there. But my brother-in-law who was not a particularly voracious reader, told me that he read the novel through the night and it gave him a terrible headache the next morning. And I took that as an encouraging endorsement!
The triumph of the written word is often attained when the writer achieves union and trust with the reader, who then becomes ready to be drawn deep into unfamiliar territory, walking in borrowed literary shoes so to speak, toward a deeper understanding of self or society, or of foreign peoples, cultures and situations.

The secret of being a writer: not to expect others to value what you've done as you value it. Not to expect anyone else to perceive in it the emotions you have invested in it. Once this is understood, all will be well.

Much as a teacher may wince at the thought, he is also an entertainer — for unless he can hold his audience, he cannot really instruct or edify them.

Your whole duty as a writer is to please and satisfy yourself, and the true writer always plays to an audience of one. Start sniffing the air, or glancing at the Trend Machine, and you are as good as dead, although you may make a nice living.

So if I may give a word of advice to any young writer who, despite the odds, wants to take a shot at being funny, it is this: Steal. Steal an idea that you know is good, and try to reproduce it in a setting that you know and understand. It will become sufficiently different from the original because you are writing it, and by basing it on something good, you will be learning some of the rules of good writing as you go along. Great artists may merely be “influenced by” other artists, but comics “steal” and then conceal their loot.

The most interesting thing about writing is the way that it obliterates time. Three hours seem like three minutes. Then there is the business of surprise. I never know what is coming next. The phrase that sounds in the head changes when it appears on the page. Then I start probing it with a pen, finding new meanings. Sometimes I burst out laughing at what is happening as I twist and turn sentences. Strange business, all in all. One never gets to the end of it. That’s why I go on, I suppose. To see what the next sentences I write will be.