If you want to be more effective when sharing yourself and your work, you need to become a better storyteller. You need to know what a good story is and how to tell one.

If you want to be more effective when sharing yourself and your work, you need to become a better storyteller.

Have a story. And make sure it’s a good one. A DAMN good one.

Great stories happen to those who can tell them

El mejor consejo no es que escribas lo que sabes, sino lo que te gusta. Escribe el tipo de historia que más te gusta, la historia que quieres leer. El mismo principio aplica para tu vida y para tu carrera profesional: cuando no sepas cuál es tu siguiente paso, sólo pregúntate: “¿Qué será una mejor historia?

Good story' means something worth telling that the world wants to hear. Finding this is your lonely task...But the love of a good story, of terrific characters and a world driven by your passion, courage, and creative gifts is still not enough. Your goal must be a good story well told.

Telling effective stories is not easy. The difficulty lies not in telling the story, but in convincing everyone else to believe it.

The best advice is not to write what you know, it’s to write what you like. Write the kind of story you like best — write the story you want to read. The same principle applies to your life and your career: Whenever you’re at a loss for what move to make next, just ask yourself, “What would make a better story?

Storytelling is like sex. We all do it naturally. Some of us are better at it than others.

[Six principles that make for a good story:] 1. Absence of lengthy verbiage of a political-social-economic nature; 2. total objectivity; 3. truthful descriptions of persons and objects; 4. extreme brevity; 5. audacity and originality: flee the stereotype; 6. compassion.

To survive, you must tell stories.

A good story is a good story no matter who wrote it.

People are hungry for stories. It's part of our very being. Storytelling is a form of history, of immortality too. It goes from one generation to another. -Studs Terkel

Telling effective stories is not easy. The difficulty lies not in telling the story, but in convincing everyone else to believe it. Much of history revolves around this question: how does one convince millions of people to believe particular stories about gods, or nations, or limited liability companies? Yet when it succeeds, it gives Sapiens immense power, because it enables millions of strangers to cooperate and work towards common goals.