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Thousands of years ago, it was only kings, pharaohs, and emperors who had the ability to solve large-scale problems. Hundreds of years ago, this power expanded to the industrialists who built our transportation systems and financial institutions. But today, the ability to solve such problems has been thoroughly democratized. Right now, and for the first time ever, a passionate and committed individual has access to the technology, minds, and capital required to take on any challenge. Even better, that individual has good reason to take on such challenges. As we will soon see, the world’s biggest problems are now the world’s biggest business opportunities. This means, for exponential entrepreneurs, finding a significant challenge is a meaningful road to wealth. Ultimately, as I teach at Singularity University (much more on this later), the best way to become a billionaire is to solve a billion-person problem.

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A big problem usually signals a big opportunity. Be prepared to work long and hard for it. Don't be afraid to pursue multiple options, or multiple people at the same time. If one thing doesn't work out, you got back-up options. I promise you nothing is going to always work out.

The worthwhile problems are the ones you can really solve or help solve, the ones you can really contribute something to.... No problem is too small or too trivial if we can really do something about it.

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You know, for any problem, no matter how big or complex it may be, there is a solution. All you have to do is find it. And, you can find it by organizing your approach, by attacking the problem emphatically with determination, by working long and hard, by applying your full brain power and by using wisely all the help you can get. You CAN solve it!

Become a Problem Seeker The best entrepreneurs are the most dissatisfied. They’re always thinking of how things can be better. Your frustrations — and the frustrations of others — are your business opportunities. Great ideas come from being a problem seeker. Analyze frustrations in your day, including the things that bother you at home, waste your time on your commute to work, or online. Here’s a list of things that bother me: What to make for breakfast that’s quick, healthy, and full of caffeine How to find a reliable house cleaner Where to go to dinner with my partner How to find my next therapist What kind of investment to make with some extra cash I received And these are just the problems I’ve encountered today. I could go on and on . . . and that’s the point! The number of things that can be better are endless — which is a gold mine for newbie entrepreneurs. The crucial first step toward entrepreneurship is to study your own unhappiness and to think of solutions (aka business opportunities) for you to sell.

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