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Do not tell people how to live their lives. Just tell them stories and they will figure out how those stories apply to them.

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The effective leader should keep the following guidelines in mind when it is necessary to change attitudes or behavior: 1 Be sincere. Do not promise anything that you cannot deliver. Forget about the benefits to yourself and concentrate on the benefits to the other person. 2 Know exactly what it is you want the other person to do. 3 Be empathetic. Ask yourself what is it the other person really wants. 4 Consider the benefits that person will receive from doing what you suggest. 5 Match those benefits to the other person’s wants. 6 When you make your request, put it in a form that will convey to the other person the idea that he personally will benefit.

I have learned, as a rule of thumb, never to ask whether you can do something. Say, instead, that you are doing it. Then fasten your seat belt. The most remarkable things follow.

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