For most people, the fear of loss is much greater than the desire for gain.

the fear of loss is greater than the desire for gain.

Fear of loss is stronger than desire for gain.

people seem to be more motivated by the thought of losing something than by the thought of gaining something of equal value.

People will do more to avoid a loss than to acquire a comparable gain

What matters isn't what a person has or doesn't have; it is what he or she is afraid of losing.

Most people never win because they’re more afraid of losing.

He who possesses most must be most afraid of loss.

Colui che più possiede, è colui che più ha paura di perdere.

The idea of potential loss plays a large role in human decision making. In fact, people seem to be more motivated by the thought of losing something than by the thought of gaining something of equal value.

why it is worse to lose something than not to gain it.

Don't let the fear of losing be greater than the excitement of winning.

All men are more concerned to recover what they lose than to acquire what they lack.

it always hurts more to have and lose than to not have in the first place.