Human intellect, on the other hand, is expressed through a subatomic network of circuits contained within roughly three pounds of cerebral tissue, evolved over hundreds of millions of years into the most energy-efficient, generalized self-programming array currently known, powered by a mere four hundred twenty calories per day — or

In the vast game of Darwinian musical chairs, whenever the music stopped there were large numbers of people without a seat — and some smartass had sold them guns.

They’re called sock puppets. We create armies of artificial online personas – user accounts that espouse views certain interested parties want espoused. We flood forums, online comment sections, social media. ... It’s amazing what a few people and a little money can accomplish online. Our puppets have turned whole elections. … Everything the public sees is managed. If there’s a valuable brand to protect – whether it’s a person or a dish soap – these fuckers are out there protecting it, shaping the narrative. I mean… who the hell follows dish soap on Twitter? How does anyone believe that shit’s real? (p. 292-294)