¿por qué habrías de esperar que tu propio negocio tenga éxito sin un plan para que eso suceda?

But iteration without a bold plan won’t take you from 0 to 1. A company is the strangest place of all for an indefinite optimist: why should you expect your own business to succeed without a plan to make it happen? Darwinism may be a fine theory in other contexts, but in startups, intelligent design works best.

Your Business Strategy and Plan are a way of communicating to anyone you must communicate to the direction your business is going, how it intends to get there, and the specific benchmarks it will need to hit in order for the Strategy and Plan to work.

"If your business plan depends on suddenly being "discovered" by some big shot, your plan will probably fail. Nobody suddenly discovers anything. Things are made slowly and in pain."

No business plan survives first contact with customers.

It is deadly to build a business without first verifying that there are paying customers.

EVERY GREAT COMPANY is unique, but there are a few things that every business must get right at the beginning. I stress this so often that friends have teasingly nicknamed it “Thiel’s law”: a startup messed up at its foundation cannot be fixed.

The 6 Biggest Mistakes of Business Planning 1. Not having a plan 2. Not examining last year’s plan 3. Not having an enemy that acts like rocket fuel 4. Failing to integrate logic and emotion in the current plan 5. Not making it a living document — don’t use it to manage 6. Not sharing it (so no one could hold you accountable)

I don’t believe it can be taught as if it were a recipe. There aren’t ingredients and techniques that will guarantee success. Parameters exist that, if followed, will ensure a business can continue, but you cannot clearly define our business success and then bottle it as you would a perfume. It’s not that simple: to be successful, you have to be out there, you have to hit the ground running; and, if you have a good team round you and more than your fair share of luck, you might make something happen. But you certainly can’t guarantee it just by following someone else’s formula. Business is a fluid, changing substance.

To achieve a goal, a dream, a wish, you must plan it out for success!

Should this product be built?” and “Can we build a sustainable business around this set of products and services?” To answer those questions, we need a method for systematically breaking down a business plan into its component parts and testing each part empirically.

Wanna run a killer business? Design it from the start so that it's leverageable, expandable, predictable & financeable - & you're unstoppable.

The true start-up of a business is what happens before you start-up.

There’s no recipe for really complicated, dynamic situations. There’s no recipe for building a high-tech company; there’s no recipe for leading a group of people out of trouble; there’s no recipe for making a series of hit songs; there’s no recipe for playing NFL quarterback; there’s no recipe for running for president; and there’s no recipe for motivating teams when your business has turned to crap.