"Television's ability to evoke the fear response is especially significant because Americans spend so much of their lives watching TV. An important explanation for why we spend so much time motionless in front of the screen is that television constantly triggers the "orienting response" in our brains.
As I noted in the introduction, the purpose of the orienting response is to immediately establish in the present moment whether or not fear is appropriate by determining whether or not the sudden movement that has attracted attention is evidence of a legitimate threat. (The orienting response also serves to immediately focus attention on potential prey or on individuals of the opposite sex). When there is a sudden movement in our field of vision, somewhere deep below the conscious brain a message is sent: LOOK! So we do. When our ancestors saw the leaves move, their emotional response was different from and more subtle than fear. The response might be described as "Red Alert! Pay attention!".
Now, television commercials and many action sequences on television routinely activate that orienting reflex once per second. And since we in this country, on average, watch television more than four and a half hours per day, those circuits of the brain are constantly being activated.
The constant and repetitive triggering of the orienting response induces a quasi-hypnotic state. It partially immobilizes viewers and creates an addiction to the constant stimulation of two areas of the brain: the amygdala and the hippocampus (part of the brain's memory and contextualizing system). It's almost as though we have a "receptor" for television in our brains."
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View PlansAllan McBride showed in a careful content analysis of the most popular TV programs that “television programs erode social and political capital by concentrating on characters and stories that portray a way of life that weakens group attachments and social/political commitment.” Television purveys a disarmingly direct and personal view of world events in a setting dominated by entertainment values. Television privileges personalities over issues and communities of interest over communities of place. In sum, television viewing may be so strongly linked to civic disengagement because of the psychological impact of the medium itself.54
In previous centuries, the Church was the great controller, dictating morality, stifling free expression and posing as conservator of all great art and music. Instead we have TV, doing just as good a job at dictating fashions, thoughts, attitudes, objectives as did the Church, using many of the same techniques but doing it so palatably that no one notices. Instead of ‘sins’ to keep people in line, we have fears of being judged unacceptable by our peers (by not wearing the right shoes, not drinking the right kind of beer, or wearing the wrong kind of deodorant). Coupled with that fear is imposed insecurity concerning our own identities. All answers and solutions to these fears come through the television, and only through television. Only through exposure to TV can the new sins of alienation and ostracism be absolved.
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With television, we vault ourselves into a continuous, incoherent present.
television wears away the capacity to be astonished’.
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