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If you want to have good ideas you must have many ideas. Most of them will be wrong, and what you have to learn is which ones to throw away.

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Let's get one thing clear right now, shall we? There is no Idea Dump, no Story Central, no Island of the Buried Bestsellers; good story ideas seem to come quite literally from nowhere, sailing at you right out of the empty sky: two previously unrelated ideas come together and make something new under the sun. Your job isn't to find these ideas but to recognize them when they show up.

It's not the bad ideas that do you in, it’s the good ideas. And you may say, 'That can't be so. That's paradoxical. What he [Graham] meant was that if a thing is a bad idea, it’s hard to overdo. But where there is a good idea with a core of essential and important truth, you can’t ignore it. And then it's so easy to overdo it. So the good ideas are a wonderful way to suffer terribly if you overdo them

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our minds can create new ideas from the components which experience has already given us, by combining together our existing ideas in new ways or by shuffling the components of our existing ideas, but we are quite unable to form any completely new ideas beyond those that have already been given to us by sensation or feeling.

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