Now the many are plainly quite slavish, choosing a life like that of brute animals: yet they obtain some consideration, because many of the great share the tastes of Sardanapalus. The refined and active again conceive it to be honour: for this may be said to be the end of the life in society: yet it is plainly too superficial for the object of our search, because it is thought to rest with those who pay rather than with him who receives it, whereas the Chief Good we feel instinctively must be something which is our own, and not easily to be taken from us. And besides, men seem to pursue honour, that they may *[Sidenote: 1096a] believe themselves to be good: for instance, they seek to be honoured by the wise, and by those among whom they are known, and for virtue: clearly then, in the opinion at least of these men, virtue is higher than honour. In truth, one would be much more inclined to think this to be the end of the life in society; yet this itself is plainly not sufficiently final: for it is conceived possible, that a man possessed of virtue might sleep or be inactive all through his life, or, as a third case, suffer the greatest evils and misfortunes: and the man who should live thus no one would call happy, except for mere disputation's sake. And for these let thus much suffice, for they have been treated of at sufficient length in my Encyclia.

It is this simplicity that makes the uneducated more effective than the educated when addressing popular audiences — makes them, as the poets tell us, 'charm the crowd's ears more finely.' Educated men lay down broad general principles; uneducated men argue from common knowledge and draw obvious conclusions.

the Good of Man comes to be “a working of the Soul in the way of Excellence,” or, if Excellence admits of degrees, in the way of the best and most perfect Excellence.